The Pharma Career Ladder · The first-line manager · Step 6: Managing performance · Lesson 2

The performance improvement plan

Fair, specific and time-bound

By Ahmed El Menshawy · 20 years in pharma, from medical rep to country manager in the UAE. Founder of RepPharma. LinkedIn
Published

A performance improvement plan has a bad reputation.

Often it deserves it. Some are written after the decision is already made, to build a file. The rep can feel it, and nothing improves.

A fair plan is different. It is a real attempt to help someone succeed, and in my teams it has four parts.

The gap, in facts. What the field days and the numbers show. The same facts the rep can see.

What good looks like. Clear enough that nobody has to guess what success means.

The support I give. Double visits, practice, time. A plan with no help in it is a warning, not a plan.

The review dates. We look at progress together, on dates we both agreed, so there are no surprises at the end.

Two more things matter to me.

I agree the plan with HR before the conversation, so the process is fair and consistent for everyone.

And I write it so the rep can pass it. The best outcome of a plan is that it closes because it worked.

“If you would not be glad to see the rep pass, it is not an improvement plan.”
The performance improvement plan: Fair, specific and time-bound

Lesson 2 of 6 in Step 6: Managing performance, with the full guide and a checklist for this week.

More lessons in step 6: Managing performance

Managing performance, in RepPharma

Plans approved in one click

Each rep’s monthly plan is drafted from doctor priority and visit frequency; you review and approve it in one click.

Team reviews that assemble themselves

Monthly team reviews are built from field data, and a month-end checklist shows which reps have next month’s plan, forecast and expenses in.

Forecasts graded against real sales

Bottom-up forecasts per account and product are graded against real sales every month.

A new step every week in the Pharma Career Ladder newsletter on LinkedIn.