The Pharma Career Ladder · The country manager · Step 7: Leading the leadership team · Lesson 1

Leading managers, not reps

The shift nobody prepares you for

By Ahmed El Menshawy · 20 years in pharma, from medical rep to country manager in the UAE. Founder of RepPharma. LinkedIn
Published

Nobody tells you this when you are promoted to lead a country.

The skills that got you there can get in the way.

Most of us were promoted because we led reps well. We knew the doctors, we could turn a difficult call, we fixed problems fast. So when the pressure comes, we go back to what we know.

We ride with reps. We take over the call. We solve the problem before the first-line manager has even heard about it.

It feels like leadership. In my experience, it quietly weakens the managers you depend on.

What I try to do instead:

Spend my field time coaching the managers who coach the reps.

On a double visit, let the manager lead the coaching, then coach the manager afterwards.

When a problem arrives, ask the manager for their plan before offering mine.

Agree clear limits, then let managers decide inside them.

The test is simple. If reps still bring their problems straight to you, your managers are not yet leading. That is rarely their failure. Usually it is ours.

"If the reps still bring their problems to you, your managers are not yet leading."

“If reps still bring you their problems, your managers are not leading.”
Leading managers, not reps: The shift nobody prepares you for

Lesson 1 of 15 in Step 7: Leading the leadership team, with the full guide and a checklist for this week.

More lessons in step 7: Leading the leadership team

Leading the leadership team, in RepPharma

Targets split by rep, product and month

Yearly targets are split by rep, product and month, and sales credit can be moved between reps without changing the company total.

Distributor stock and sell-out

Distributor stock and pharmacy sell-out side by side, with short-expiry lots flagged up to 90 days ahead.

One system for the whole field force

Visits, plans, forecasts, samples, expenses, leaves and approvals, with role-based access from rep to country manager.

A new step every week in the Pharma Career Ladder newsletter on LinkedIn.