The Pharma Career Ladder · The country manager · Step 7: Leading the leadership team · Lesson 6

What your team copies

Behaviour travels faster than instruction

By Ahmed El Menshawy · 20 years in pharma, from medical rep to country manager in the UAE. Founder of RepPharma. LinkedIn
Published

Every leader has priorities they repeat in meetings.

Customer focus. Quality calls. Honest forecasts.

The team hears them. Then it watches what the leader actually does, and copies that instead.

In my experience, three things travel fastest.

Your first question. If every review opens with the ranking, the ranking becomes the priority, whatever the slides say. If you open with what customers are telling us, your managers will start their own reviews the same way.

Your calendar. Where you spend your week tells the team what matters. A leader who is rarely in the field should not be surprised when field time becomes optional.

How you take bad news. React badly once, and bad news starts arriving late, softened, or not at all. Stay calm, and it keeps reaching you while there is still time to act.

And the standards you set apply to you first. Punctuality, preparation, how you speak about customers and competitors. The team notices every exception.

None of this needs an announcement. That is exactly the point.

“Your team does not follow your instructions. It follows your example.”
What your team copies: Behaviour travels faster than instruction

Lesson 6 of 15 in Step 7: Leading the leadership team, with the full guide and a checklist for this week.

More lessons in step 7: Leading the leadership team

Leading the leadership team, in RepPharma

Targets split by rep, product and month

Yearly targets are split by rep, product and month, and sales credit can be moved between reps without changing the company total.

Distributor stock and sell-out

Distributor stock and pharmacy sell-out side by side, with short-expiry lots flagged up to 90 days ahead.

One system for the whole field force

Visits, plans, forecasts, samples, expenses, leaves and approvals, with role-based access from rep to country manager.

A new step every week in the Pharma Career Ladder newsletter on LinkedIn.