The Pharma Career Ladder · The medical rep · Step 8: Habits and integrity · Lesson 5

The habit loop of a good rep

How daily planning stops depending on willpower

By Ahmed El Menshawy · 20 years in pharma, from medical rep to country manager in the UAE. Founder of RepPharma. LinkedIn
Published

The reps who plan well are not more disciplined than you. They just stopped relying on discipline.

Writing on habit formation describes a loop with three parts: a cue, a routine and a reward. Once the loop is built, the behaviour runs almost by itself. I have seen it work for field planning more than any planning template.

Here is the loop I coach:

  • Cue: the car door closes after your last call.
  • Routine: ten minutes on the tablet. Log today's calls. Choose tomorrow's first three doctors.
  • Reward: you drive home knowing tomorrow is already set.
  • A few rules that make it stick:
  • Use a cue you already have every single day.
  • Keep the routine small enough to do on your worst day.
  • Make the reward real and immediate.
  • If a habit is not working, keep the cue and the reward. Change only the routine.

Planning at eleven at night, from memory, is not a plan. It is a guess.

“Discipline is not a mood. It is a loop you built on purpose.”
The habit loop of a good rep: How daily planning stops depending on willpower

Lesson 5 of 13 in Step 8: Habits and integrity, with the full guide and a checklist for this week.

More lessons in step 8: Habits and integrity

Habits and integrity, in RepPharma

Log a visit in seconds

The doctor, products detailed, samples and outcome, on an offline-first Android app. Visits save without signal and send when it returns.

A month of visits in seconds

Smart monthly plans are drafted from each doctor’s priority, required visit frequency and best time to visit. The manager approves in one click.

Your KPIs in your pocket

The KPIs agreed with your manager appear in your own app, so you always know where you stand.

A new step every week in the Pharma Career Ladder newsletter on LinkedIn.