Buyer’s guide · Pharma CRM
How to choose
a pharma CRM
Eight questions to ask any pharma CRM before you sign, written by people who ran pharma field teams as reps, managers and country managers.
Why pharma CRM projects fail
A CRM that reps find slow gets filled in at the end of the day, or not at all, and the manager’s numbers stop being true.
A CRM that starts empty means weeks of typing doctors and pharmacies before the first real visit. And a CRM built for another market fights your working week, your currency and the way your pharmacies buy.
8 questions to ask any pharma CRM
- Does the field app work with no signal?Hospitals, basements and rural roads drop signal. Visits must save on the phone and send later, without losing anything.
- Does it come with your doctors and pharmacies?Ask whether you start with a real directory of doctors, clinics, hospitals and pharmacies, or an empty list your reps must type in.
- Does it fit your country?Your working week, your currency, and Rx and OTC pharmacies handled separately.
- How long does logging one visit take?Time it in the demo: doctor, products detailed, samples and outcome. Seconds, not minutes.
- Can managers approve monthly plans quickly?Plans should be drafted from doctor priority and visit frequency, then approved, not built by hand every month.
- Does it read distributor sales and stock?Sell-in, sell-out and distributor stock belong next to field activity, or every review becomes a spreadsheet exercise.
- Are there implementation fees?Many CRMs charge an implementation or setup fee before the first visit is logged. Ask for the full cost up front, and whether data migration is extra.
- How fast can you go live?Ask for a date: from sending your data to reps logging real visits.
How RepPharma answers the 8 questions
Visits that save without signal
Visits save on the phone with no signal and send themselves when signal returns.
Comes loaded with a directory
Doctors, clinics, hospitals and pharmacies, with specialty and location.
Set up for your country
Working week and hours per country, sales in your own currency, Rx and OTC pharmacies handled separately.
Visits in seconds
Doctor, products detailed, samples and outcome, for doctor and pharmacy visits.
Plans and sales together
Smart monthly plans approved in one click; distributor stock and pharmacy sell-out side by side.
No implementation fees
One subscription per user per month, no implementation or setup fees, data migration included, typically live within a week.
Questions answered
What is a pharma CRM?+
Software pharmaceutical companies use to manage their field teams: the doctors, clinics and pharmacies they cover, every visit, samples, monthly plans, targets and sales, with dashboards for managers.
How much does a pharma CRM cost?+
Enterprise pharma CRMs are usually sold as a licence plus an implementation project, priced contract by contract. RepPharma has no implementation fees: one subscription per user per month, with data migration included.
How long does it take to set up a pharma CRM?+
Enterprise projects often take months. RepPharma is typically live within a week, with your doctors, accounts, past visits and targets migrated during onboarding.
Can we try it before buying?+
Yes. Start a 14-day free trial; no card is needed.
See it on your own territory
14-day free trial · no card to start · data migration included