The Pharma Career Ladder · The first-line manager · Step 4: Coaching · Lesson 21

Coaching yourself

Reviewing your own day as honestly as a rep's call

By Ahmed El Menshawy · 20 years in pharma, from medical rep to country manager in the UAE. Founder of RepPharma. LinkedIn
Published

We ask reps to debrief every call. How many of us debrief our own day?

For a long time I reviewed my reps' numbers, calls and plans. My own day simply ended, and the next one started.

Now I take ten quiet minutes in the car before driving home. The same structure I use with a rep: the day I planned, the day I had, the gap, and one change for tomorrow.

The questions I ask myself:

Where did my time go? Reps, doctors, or my inbox?

On the double visit, did I coach, or did I take over the call?

In the debrief, who talked more, me or the rep?

What did I promise a rep today, and when will I do it?

Which rep have I not spoken to properly this week?

The answers are not always comfortable. The inbox wins more time than it deserves. And the rep I have not spoken to is often the quiet one who is doing fine, until they are not.

None of this needs a system. It needs honesty and ten minutes.

“Debrief your own day the way you debrief a rep's call.”
Coaching yourself: Reviewing your own day as honestly as a rep's call

Lesson 21 of 23 in Step 4: Coaching, with the full guide and a checklist for this week.

More lessons in step 4: Coaching

Lesson 1The 10-minute debriefUsing the GROW model in the car after a doctor callLesson 2Ask before you tellWhy the rep who finds the answer keeps itLesson 3One skill at a timeWhy a double visit needs a single focusLesson 4Feedback that changes behaviourSituation, behaviour, impact after a double visitLesson 5Praise that means somethingSpecific, timely and namedLesson 6The coaching logOne line per call, patterns over a monthLesson 7Coaching a strong repStretch, not correctionLesson 8Coaching a struggling repDiagnose skill or will before you actLesson 9When the rep does not want coachingResistance is informationLesson 10Coaching by phoneWhen you cannot be in the field togetherLesson 11Modelling the call yourselfWhen to show it and when to stay quietLesson 12The development plan that is usedOne page, one skill, one dateLesson 13Coaching the openingThe thirty seconds most worth fixingLesson 14Coaching questioningTeaching a rep to stop pitchingLesson 15Coaching objection handlingRehearsal beats adviceLesson 16Role play without humiliationMaking practice safe and usefulLesson 17The seven-day follow-upCoaching without follow-up is only a conversationLesson 18Coaching across a cycleWhat to work on in month one, two and threeLesson 19Group coaching in a cycle meetingTeaching twelve reps without boring tenLesson 20Measuring whether coaching workedBehaviour seen on calls, not sessions heldLesson 22The coaching conversation nobody wantsWhen the issue is attitude, not abilityLesson 23Building a coaching habitSame day, same rhythm, every cycle

Coaching, in RepPharma

Plans approved in one click

Each rep’s monthly plan is drafted from doctor priority and visit frequency; you review and approve it in one click.

Team reviews that assemble themselves

Monthly team reviews are built from field data, and a month-end checklist shows which reps have next month’s plan, forecast and expenses in.

Forecasts graded against real sales

Bottom-up forecasts per account and product are graded against real sales every month.

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